The happy-face-shaped Scrub Daddy sponge has made the cleaning product brand Scrub Daddy famous. The polymer used in its construction is firm when submerged in cold water and pliable when submerged in warm water. Scrub Daddy, a product pitched on the show Shark Tank, has the highest revenue of any product to date (as of 2019).
Detailer Aaron Krause created a series of buffing and polishing pads after accidentally scratching the paint while washing a car. In August of 2008, 3M purchased the company. Krause’s factory is still full of unsold sponges he invented but 3M refused to buy. Krause cleaned his dishes and outdoor furniture with the remaining sponges five years later. So says Krause, who claims to have had “his multi-million dollar idea” at this point.
According to the company’s website, Scrub Daddy, Inc. was started in 2012 with grassroots marketing. Lori Greiner made a $200,000 deal for a 20% stake in Krause’s company on the Shark Tank episode aired in October 2012. Greiner and Krause sold out of 42,000 sponges on QVC within seven minutes the following day. After that, Greiner aided in getting Scrub Daddy into retail outlets like Bed, Bath & Beyond.
As of January 2017, Scrub Daddy had the highest sales of any Shark Tank product, at over $100 million. The company’s total lifetime sales as of October 2019 were $209 million.
According to the thirteenth episode of Season 14 of Shark Tank, Scrub Daddy is a top-five-grossing company in Shark Tank history with more than $670 million in retail sales since its launch, 273 employees, and 160 products that are sold in 257,000 retail locations.
Scrub daddy history and growth table
Year | Detail |
1992 | Aaron Krause founded Dedication to Detail, a car wash and detailing business. |
2006 | Krause invented a clean-rinsing, scratch-free scrubber, the original Scrub Daddy, for his car washing business. |
2008 | Scrub Daddy, Inc. was officially founded. |
2011 | Krause reimagined the scrubber product for the kitchen and household cleaning markets. |
2012 | Aaron Krause pitched Scrub Daddy on the TV show Shark Tank. |
2012 | Scrub Daddy received a $200,000 investment from Shark Tank’s Lori Greiner for a 20% stake in the company. |
2013 | Scrub Daddy surpassed $1 million in sales. |
2014 | Scrub Daddy reached $18 million in sales, becoming the most successful Shark Tank product to date. |
2016 | The company launched new products, including Scrub Mommy and Eraser Daddy. |
2017 | Scrub Daddy reached $100 million in total sales. |
2018 | Scrub Daddy expanded to international markets. |
2020 | The company introduced the Scrub Daisy Dishwand System. |
2021 | Scrub Daddy’s total retail sales exceeded $200 million. |
2023 | Scrub Daddy continues to innovate and expand its product line. |
Scrub Daddy Net Worth
Year | Net Worth (estimated) |
2020 | $100 million |
2021 | $150 million |
2022 | $200 million |
2023 | $250 million |
Just how much is Scrub Daddy Net worth? What is Aaron Krause’s annual salary?
Krause amassed a lot of wealth from selling his Scrub Daddy products.
He earned a respectable sum from his contract with 3M in 2008.
He often delivers speeches at business conferences, teaching the audience how to enhance their sales presentations.
Scrub Daddy Worth increased by 80% in 2021 compared to the previous year.
As a result, $250 million is a reasonable estimate of The happy-face-shaped Scrub Daddy sponge has made the cleaning product brand Scrub Daddy famous. in 2022. As of the year 2023, Scrub Daddy’s revenue was over $209 million.
Aaron Krause Biography
Biography details | information |
Full name | Aaron Krause |
Date of birth | January 22, 1969 |
Age | 54 |
Place of Birth | Philadelphia, Pennsylvania, USA |
Wife | Lisa Krause |
Children | Two |
Occupation | Inventor, entrepreneur, and CEO of Scrub Daddy, Inc. |
Education | Bachelor’s degree from Syracuse University |
Famous for | Inventing Scrub Daddy and being a successful participant on the TV show, Shark Tank |
Shark Tank Appearance | October 2012 |
Aaron Krause Net Worth
Net Worth (2023) | $70 million |
Company worth | $200 million |
Scrub Daddy Damp Duster
Soft and sponge-like, the Scrub Daddy Damp Duster attracts dust like a magnet. One swipe across the coffee table, baseboards, or glass mirror is all it takes to collect dust and more (hence the name), and it works best when damp.
The sponge has grooves on one side that effectively pick up various forms of debris, such as hair, dust, and crumbs. Unlike traditional dusting cloths, the Damp Duster actually collects dust in its grooves. That there won’t be any airborne or carpet-bound dust. To start over, simply wash and dry.
Scrub Daddy Shark Tank
Krause’s cheeky invention was featured in 2012 on ABC’s “Shark Tank,” a show in which aspiring businesspeople pitch their ideas to prominent investors in exchange for financial backing. The Scrub Daddy Shark Tank’s product is a fast and efficient infomercial-style presentation that initially impressed the sharks. He introduced his product as “The cutest, but most high-tech scrubbing tool in the world,” going on to show how effectively the sponge scrubbed away stubborn stains from things like burnt cheese.
In a positive way, he told them, “With your help, Scrub Daddy will be cleaning and smiling in every kitchen in the world.” Smart Company reported that although the entrepreneur initially offered a $100,000 acquisition in exchange for a 10% stake in their company, they ultimately agreed to a $200,000 offer from Lori Greiner, an American entrepreneur, and investor who was a guest on the show. The little sponge that could is now available at Kroger, one of many major international retailers to carry the product.
Events | Details |
Show Appearance | Aaron Krause appeared on Shark Tank’s fourth season in 2012. |
Pitch | During the presentation, Krause introduced the Scrub Daddy, a scrubber with a flexible texture and a smiling face. The texture of the scrubber varies depending on the water temperature. In cold water, it becomes firm and can be used for tough scrubbing, while in warm water, it becomes soft and is ideal for light cleaning. |
Deal | Lori Greiner, one of the “sharks” (investors) on the show, made a deal with Krause. She invested $200,000 in exchange for a 20% stake in Scrub Daddy. |
Post-Show Success | After the show, Scrub Daddy became one of the biggest success stories from Shark Tank. With Greiner’s help, the product was placed in prominent retail stores across the U.S., including Bed Bath & Beyond. |
Sales | In 2013, Scrub Daddy earned more than $1 million in sales. It has since surpassed $200 million in total retail sales, making it one of the most successful products ever featured on Shark Tank. |
Scrub Daddy Power Paste
Scrub Daddy Power Paste is an all-natural, chemical-free cleaning and polishing clay compound with grit for scrubbing away grime.
To remove grime, soap scum, mildew, and limescale stains, simply mix a small amount of water with the included Scrub Mommy and apply the Scrub Daddy Power Paste to the area.
Scrub Daddy Sponge
The Scrub Daddy sponge is a multipurpose cleaning tool that has gained widespread popularity due to its innovative design. This part evaluates the Scrub Daddy sponge regarding its features, performance, and customer reviews.
The Scrub Daddy sponge has a sponge side and a scrubbing side, forming the shape of a happy face. The FlexTexture material used to make the sponge makes it rigid when submerged in cold water but pliable when submerged in warm water. The scrubbing power of this design varies with the temperature of the water.
The Scrub Daddy sponge can do a lot of different jobs very well. The sponge’s softer side is ideal for cleaning dishes, glasses, and counters without scratching them. The scrubbing surface can be used when more scrubbing power is required to remove stubborn stains and grime from pans and other surfaces.
The Scrub Daddy sponge really shines because of how many different uses it can have. It has multiple practical applications in the home, including the kitchen and the bathroom. The sponge’s versatility stems from the fact that it can be used on various surfaces, whether hot or cold.
Numerous customers have praised the Scrub Daddy sponge for its longevity and resilience. It doesn’t easily wear out or break, even after prolonged use.
The Scrub Daddy sponge has received nothing but positive feedback and praise. People love it because it efficiently cleans without scratching or damaging their surfaces. The sponge’s adaptability and temperature sensitivity are frequently cited as reasons for the item’s widespread popularity.
Halloween Scrub Daddy
The three Halloween Scrub Daddy-appropriate designs are a green Frankenstein monster, a white ghost, and an orange pumpkin. The FlexTexture foam can be used in either warm/cold water, making it ideal for vigorous scrubbing and gentle mopping. You can confidently face any challenge with the help of this long-lasting kitchen sponge.
Scrub Daddy Soap Dispenser
The Scrub Daddy Soap Dispenser is a common household item that was designed to save time and effort when cleaning or doing the dishes. The Scrub Daddy Soap Dispenser is a prime example of the company’s commitment to creating cutting-edge cleaning tools.
The Scrub Daddy Soap Dispenser is compatible with many popular brands. The large opening makes it convenient to restock and can house a variety of soap types.
The dispenser features a pump mechanism that lets the user control the amount of soap dispensed for each use. This feature helps prevent soap wastage by avoiding excessive use.
Most dispensers have a non-slip base to keep it from moving around the sink or countertop while it’s in use.
Cleanliness is prioritized in the development of the Scrub Daddy Soap Dispenser. To avoid soap residue, most of it can go in the dishwasher or can be easily disassembled for hand washing.
Scrub Daddy Logo
Scrub Daddy Vs Scrub Mommy
Where does Scrub Daddy Vs Scrub Mommy differ? Which one is superior, if either? We seriously considered these concerns after discovering a cluster of rust stains in my otherwise spotless kitchen sink. We conducted a review and comparison of both options to help others facing a similar situation make an informed choice.
The Scrub Mommy sponge has two distinct textures, which are immediately apparent to the naked eye. One side of the Scrub Daddy sponge is made of the brand’s signature FlexTexture foam, which hardens in cold water and softens in warm. ResoFoam, on the other hand, is denser and takes in more water to produce more suds.
Scrub Daddy Grill Brush
One common grill cleaning tool is the Scrub Daddy Grill Brush. This is what we think of the product:
The Scrub Daddy Grill Brush is popular due to its practical and novel design. Grease and grime can be easily scrubbed away from the grill grate thanks to its special blend of materials and textures.
The Scrub Daddy Grill Brush’s FlexTexture foam is a notable feature. When mixed with cold water, the foam in this product becomes firm, allowing you to clean with more force. However, when you switch to hot water, the foam softens and becomes pliable, allowing you to clean the grill’s crevices and other hard-to-reach areas easily.
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Sum Up
Aaron Krause started the cleaning business Scrub Daddy in 2007. The company’s signature offering is a cleaning sponge that adapts its form to the water’s temperature. The material used to make Scrub Daddy is gentle on surfaces and tough on grime, making it the ideal cleaning tool. It comes in various sizes and hues and can be used for various cleaning jobs.
After Krause scratched the paint while washing a car, he devised the idea for the Scrub Daddy. He needed a sponge that wouldn’t scratch the paint but would get the job done. After numerous experiments, he developed the FlexTexture material which is utilized in creating Scrub Daddy.
It didn’t take long for Scrub Daddy to become popular. Fast business expansion led to exposure on the hit TV show Shark Tank. Krause and Lori Greiner struck a deal in 2012 where Krause would invest $200,000 and Greiner would receive 20% ownership in exchange.
Scrub Daddy’s success and growth have only accelerated since then. The brand has become well-known worldwide, and sales have expanded to more than 100 countries. The success of Scrub Daddy is typical of the products featured on Shark Tank.
Frequently Asked Question
Q1- How much is Scrub Daddy worth now?
Scrub Daddy by Aaron Krause is worth $250 million, per the website for the Back To Front Show.
Q2- How much did Lori make on Scrub Daddy?
The exact amount Lori Greiner has made from her investment in Scrub Daddy isn’t publicly disclosed. However, given that she invested $200,000 for a 20% stake in the company in 2012, and the company’s retail sales have since exceeded $200 million, her return on investment has likely been significant.
Q3- How much has Scrub Daddy made?
Scrub Daddy has made over $209 million in revenue as of 2023. Scrub Daddy is a unique cleaning sponge that changes shape depending on the temperature of the water.
Q4- How much is Scrub Daddy worth in 2022?
Scrub Daddy is worth an estimated $250 million in 2022.
Q5- What is Scrub Daddy?
Scrub Daddy is a company known for its innovative cleaning products. Its flagship product, also called Scrub Daddy, is a flex-texture scrubber that changes its texture based on the temperature. The product gained fame after being featured and invested in on the reality TV show Shark Tank.
Q6- How successful was Scrub Daddy after Shark Tank?
As a result of Shark Tank, Scrub Daddy became a huge hit. After being featured on the show, the company’s sales skyrocketed, and its cleaning product quickly became a household name. Scrub Daddy has been so successful that it has expanded into new product categories and geographic regions. The brand has reached global recognition, with sales in over a hundred countries.
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